Means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. Responding to positive and not so positive reviews in the best light. Includes managing online properties including Houzz, Angies List, Nextdoor Neighbor, Yelp, HomeAdvisor, etc.