• Patty Carter

Social Media Marketing for Electrical Companies

Updated: Apr 6

Social Media provides many benefits for your company that other marketing platforms simply can’t do. Social Media allows you to create opportunities to showcase your exceptional customer service, show useful information, increase brand awareness for your business, and show off your company culture.


Social Media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. Social media marketing is also one of the most cost-effective ways to tell your brand story. Social Media is an excellent way for engaging and interacting with your customers. The more you communicate with the audience (visitors to your social media platforms), the more chances you have of conversion. When you have a social media presence, you make it easier for your customers to find you and connect with you. Social Media plays a vital role with networking through communication platforms. Creating a voice for your company through social media platforms is important in improving the overall brand image of your company. One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website which then becomes a vital factor in calculating Search Engine rankings.


There is no denying that Social Media Marketing has many advantages for startups and established brands. By updating your platforms regularly and consistently, with the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media everyday, so don’t let your competitors take your potential customers. The earlier you start, the faster you see the growth in your business.


In addition, you can also create ads using social platforms like Facebook, LinkedIn and Instagram. PPC (Pay Per Click) ads are a great way to target your customers with an ad focused on those already looking for your electrical services.


Facebook


Facebook is a great channel to advertise your electric company for many reasons.

First and foremost, Facebook is the most popular form of social media and has 1.79 billion active users. If you’re not advertising on Facebook, you’re losing the possibility to market to tons of potential customers.

Facebook also offers many ways to market your electric company. Not only can you post statuses, but you can send and receive messages from potential customers, share pictures of your latest electrical jobs, and share quality information from your website that your followers can share.


Facebook also allows you to provide great service to your customers. The messaging function shows that you care for your customers by replying to them quickly with quality answers to their questions.


But the messaging function isn’t the only place to prove that you care about your customers. Comments on your posts are ideal for interacting with current and future customers. If you get a comment that asks a question about the post or image, be sure to answer quickly to show that your business is reliable. Your customers will appreciate the quick response and they’ll also view you as a source of knowledge.

Call Warp & Woof Media to help you with all of your Social Media platforms. We will manage your posts, messages, comments, and followers for you so you can get back to running your business. Give us a call today.