Mobile-Friendly Websites Matter

Blog by Allison Powers

Have you ever stopped and looked around to notice how many people are holding a cell phone? The next time you’re in a store, sitting at a park or in a crowded room, count how many people you see gazing into their cell phones in their hands.

If we were to guess, we’d say you’re probably reading this blog post on your phone.

Statistics show people spend around five hours a day on their smart phones with 70% of web traffic coming from mobile phones.

With that large number, it's no surprise consumers expect a reputable business to have a mobile-friendly website - one that is fast to load and easy to navigate.

Here are a few statistics that aren’t so good for small businesses that have neglected to update their mobile website:

  • People are more than 60% less likely to purchase from a business after a negative mobile experience

  • 69% of smartphone users would buy from businesses that have mobile sites that answer their questions and concerns

  • 51% of customers say they use mobile devices to discover new brands and businesses

  • A delay of just ONE second in page response can reduce conversions by 7%

  • 57% of users say they won’t recommend a business with a poorly designed mobile site

  • 61% of users say if they don’t find what they want immediately on a mobile site, they’ll head straight to another site, right away

  • 91% of mobile users consider access to quality content to be a high priority

*(Statistics based on information from Think With Google, Smart Insights, Bright Edge)

So, if you’re a small business owner and you’re looking to stay competitive in your industry, you may want to take a look at your mobile site and check for the following:

  1. Can your mobile site be navigated without needing to zoom in and out, or scroll left to right to see the elements on the page?

  2. Does your mobile site load fast enough that users won’t get frustrated and click off to another site?

  3. Is your mobile site easy enough to use so visitors can find what they’re looking for quickly without the hassle of searching through the site for basic information?

If you answered no to any of the above questions, it may be time to look into a website design overhaul and get your mobile site version up to speed with today’s mobile consumer’s expectations.

Warp & Woof Media specializes in website design and mobile-friendly website design for small businesses and home service companies. We know that a great consumer mobile experience isn’t a competitive advantage anymore - it’s a necessity in today’s competitive online market.

How important is a mobile-friendly site?

Google looks at the mobile version of your website when evaluating your content to rank and appear on Google searches. This means Google prioritizes mobile-friendly websites in search results over desktop sites. Having a good mobile site isn’t enough anymore. Your mobile site must be optimized, containing the same content as your desktop site. It shouldn’t be a stripped-down version of your main desktop site and missing critical information.

Warp & Woof Media has a mobile-friendly site as well as a desktop site. Let’s look below at a side-by-side screen shot view of both:

A mobile responsive website reformats itself (as above) to fit mobile devices and screen sizes. Check to see that your mobile site provides optimum usability by scaling to meet the needs of the largest and smallest screen sizes.

Mobile-friendly websites matter!

If you want to drive traffic to your site, increase sales and not lose potential business, it may be time to think about re-designing to a mobile-friendly website.

Let’s go over the main reasons for investing in website design to ensure a mobile-friendly website experience:

  • With most customers using mobile phones, it is imperative that your mobile site is fast to load and easy to navigate.

  • Your website will rank better on Google if it is mobile-optimized.

  • Your customers visiting your site will be more likely to stay on your site if it is mobile responsive and fitting the screen size in their hands.

When you contact Warp & Woof Media for our Website Design services, we are with you every step of the way.
We make the process easy and affordable for startups, small businesses, and home service companies. We know you have a business to run, and you don’t have all the time in the world to spend in front of a screen, checking to see if every detail has been covered in the design process. We will create a mobile-friendly website where your customers can quickly locate you and navigate your website. We’ll make sure your website is well designed, search-engine optimized and is mobile responsive.

Whether you need an update to your existing website pages or a complete website overhaul, we’ll make sure your site is mobile-friendly and includes:

- Custom navigation menus and buttons - easy to reach and use

- Live chat features, as well as email and subscription links to grow your business

- Visually captivating website design to capture your customer’s attention & more

Want to learn more about our Website Design services? Contact Warp & Woof Media!

We’re ready to partner with you, from start to finish, to realize your vision. We'll create a bold and unique user experience that meets the needs of your customers and your business goals. From planning and design, to content and launch - we make the Website Design process easy!