Local SEO: Tips For Your Small Business to Increase Leads With Local Customers

Blog by Allison Powers

We’re sure you’ve heard the saying, “Buy Local” and “Shop Local,” and when it comes to searching for a business that can help you with an urgent need or problem, finding a local business is key.

When you’re looking for a plumber to fix your backed-up, over-flowing toilet or your AC has gone out in the heat of the summer and you need it replaced, a local search for a reputable and knowledgeable, local business near you is the way to go.

As a consumer, you’ve searched for plenty online; Google Search is your go-to search engine to find most anything you’re looking for. But as a business owner, you’re probably wondering - How do businesses (namely your local competitors) show up when someone searches the local area?

It may seem like magic, but it isn’t – it’s Local SEO.

Local SEO (Search Engine Optimization) is local search marketing that is highly targeted and timed to reach people when they’re searching for a business in a specific area.

Think about how customers used to search for home service companies and businesses back in the day. We would flip through the local yellow pages of our phone book and look for a local business to call. Today, thanks to the power of the internet, the phone book is obsolete and has been replaced with online searches and Local SEO. But the concept behind local searches is still the same:

“Customers want to find what they want, and they want to find it now, in their local area!”

So, how do you get your small business to show up when someone is searching for the services or products your business provides in your service area? How does the local magic happen online?

First, as a business owner, let’s talk about what Local SEO can do for the growth of your business:

  • Local SEO increases your website’s rankings in search results and in the Local Pack (map listing)

  • Local SEO helps mobile users easily find your business through online searches, directories, and social media platforms

  • Local SEO ensures your business is found on Google maps and through other navigational apps

  • Local SEO increases your local online visibility and website traffic

  • Local SEO increases leads and sales within a specific, geographical area

  • Local SEO generates more calls and submissions to your online contact forms on your website

“Did you know that more than half of all Google Searches include a local objective?”

Google knows that most online users are searching for specific goods and services that are near them! In a nutshell, Local SEO, gives you the perfect opportunity to stand out from your competitor, bring more visits to your website, and provides more overall leads for your business.

As a business owner, how do you know if your business needs help with Local SEO?

  • Is your customer base and target audience mainly local customers?

  • Does your business service a specific service area?

  • Are you looking to grow your leads and sales in a certain area?

  • Are you unsure if your business listing is secure for online directories like GMB (Google My Business), Yelp or BBB?

  • Does your business offer service in multiple cities or states?

  • Have you noticed that your business isn’t showing up on maps or Google’s Local Pack?

So, you know you need help with Local SEO and if you’ve gotten this far, you’re probably still wondering HOW to improve your Local SEO Strategy? What can you do to get this Local SEO magic working for you?

There are many details involved when trying to increase your local rankings with Local SEO. Let’s look at a few of the most important ones:

Google My Business is the Number One Driver of Local SEO – Is your GMB Listing Optimized?

Most small business owners know Google My Business (GMB) is a FREE, online platform that provides them with the ability to list their business location on Google Maps and local search results. Business owners can display important information about their business, including the opening/closing times, contact details and a link to their website. Basically, it’s the biggest and most recognized online directory for your business.

To show up in a local search, your Google My Business listing must be optimized. Here are a few tips to get you started:

  1. Have a completed GMB profile

  2. Connect your business location with GMB pages

  3. Have consistent NAP (Name – Address – Phone) across all directories

  4. Work toward requesting many positive reviews to show up on your GMB

  5. Make sure your business hours are listed and listed correctly

  6. Make it easy for your customers to find you with a click of the button for easy directions on Google Maps

  7. Provide plenty of relevant photos of your business and work

  8. Update your GMB page with current specials, coupons and offers

An Optimized GMB Page Will Allow You to Show Up in the Local Pack – Are you using Local SEO Best Practices?

The better your organic SEO strategy, the better your local SEO ranking. So, you’ve claimed your Google My Business Page and you’ve correctly optimized it. Now what?

Here are a few next steps to look over:

  • Make sure your website is optimized correctly on the backend with keyword-rich, meta descriptions; XML; title tags; and other website structure necessities

  • Make sure your website is mobile-friendly and so is your mobile SEO

  • Make sure your social media profiles are consistent with NAP and regularly updated

  • Make sure your online content matches your backend keywords for your website and blog content, etc.

“Unlike the phone book, Local SEO isn’t going anywhere, but your customers might if they can’t see your location on their search results or find your contact details quickly.”

We know what it takes to run a business, and we know as a business owner, you’re wearing a dozen hats and trying to keep dozens of plates spinning in the air, all while trying to create leads, generate sales for your business, keep your employees happy, and handle marketing, payroll and insurance. Your To Do List is never ending!

If you’re exhausted and have too many plates in the air, contact Warp & Woof Media and let us help free up some of your time! We’re here to discuss your Local SEO, Google My Business Listing, your Google Local Pack and Map Ranking. We’ll work with you to make sure your local listing is ready to show up when your local customers come looking for you!

Contact Patty or Allison at Warp & Woof Media and let us help!

“We’re good at what we do, so you can have time to be good at what you do!”