Can you list all the platforms and places a customer or potential customer could see your business? Let’s start with the basics. Potential customers can learn more about your business by viewing your:
Social Media Accounts
Business Cards or Emails
Truck Wrap or Vehicle Magnets
Logo on an Online Ad or Direct Mailer/Brochure
Company T-shirts or Banner at a Sponsored Event
Now, line these all up in your mind visually. Is your branding cohesive across every place and platform? Is your business instantly recognizable even without your name or logo present?
If you’re seeing a mix-matched, hodge-podge, random selection of colors, fonts and images – with none of them matching or seamlessly linking together as a recognizable business brand – you may have a Cohesive Branding Problem.
We know what you’re probably thinking...you have a logo and
you have it represented on some of the platforms listed above. But, Branding isn’t just about a logo, colors or fonts. Your brand is the message your company is trying to portray. You want all the visual elements, together, along with your unique personality, tone, and terminology to be recognized as one cohesive unit – as your business brand.
Here are a few ways you can increase your Brand Recognition and make your small business brand more memorable:
Use the same style of images, fonts, color palette shades, and the same style of wording on all Social Media and Website formats.
Make your brand appear more professional by keeping your logo and tagline consistent and recognizable across your Website, Emails, Social Media Accounts, and Advertisements.
Use unique words that sound like your brand on all platforms that will communicate clearly to your ideal audience.
Reflect your company’s Brand Personality by communicating your unique Brand Story across every platform.
At Warp & Woof Media, we know that Branding all comes down to perception. It’s all about your Business Identity and how you hope customers perceive you as they experience your small business. Cohesive Branding not only builds trust, but it helps you clearly communicate your brand message and story to your target audience. We know to be successful, your customer experience should be memorable, and so should your brand.
Creating a cohesive brand strategy takes a lot of time and energy and we know you have a business to run. This is where we come in. Warp & Woof Media can help you build a brand identity that strengthens your business and defines your brand story.
We specialize in developing and implementing Digital Brand Strategies for Small Businesses. It won’t matter at all if your brand is recognizable across every platform, if no one can find you.
We can help with that! Let us come up with a Brand Strategy that works for your small business:
We will scan all your platforms and pull every brand element together to make your business brand cohesive and instantly recognizable on all platforms.
We will promote your cohesive brand through Content, Social Media, and Digital Marketing.
We will make sure your Messaging and Brand targets the right customers with your unique Brand Personality.
Most importantly, Warp & Woof Media will make sure you stand out from your competitor with a memorable, and Cohesive Brand!
Download our free Branding Checklist for Start-Ups and Small Businesses. Check off the brand components you’ve created to enhance your business and see if these elements are cohesive.
Call Warp & Woof Media for further assistance or if you want to know more about a custom, Branding Strategy for your business. We can help!
Let’s Build Something Together