What do HVAC Technicians, Roofers, Electricians, Plumbers, Contractors and all Home Service Professionals have in common? They’re all heroes! Think about it. When we have any issues or problems with our homes, we contact these home service companies by phone or website, and they swoop in, showing up in our driveways to fix the problems as fast as they can! (Even for emergencies on the weekends) How cool is that? We should all really show more appreciation for the unsung heroes in the home service industries!
It's true! Home Service Professionals are extremely valuable to our community, but customers don’t usually contact them until they have a problem and need their services or repairs.
So, as a home service business owner, how do you keep your business brand front and center in your customer’s mind until they need you?
As a Home Service professional, you can use Content Marketing to help drive more business your way and remind customers of your services. Consistent and quality content helps boost your brand and familiarize potential customers with your company. When a problem comes up, they won't be scrambling to find someone to help them - they'll remember your business brand from seeing your content, and know right away to call you.
Whether you own a large or small home service company, there is no denying Content is the key in your overall digital marketing strategy. Whether it’s through blog posts, social media content, website content or email campaigns, you need frequent and quality content to build brand recognition and keep your business name fresh on customer’s minds for the services you offer. Consistent and quality content can help convert visitors to customers (drive higher conversion rates) and increase brand recall (brand recognition).
When sinks are overflowing, breaker boxes are losing power, roofs are leaking and front porch steps are rotting….who will the homeowners in your business service areas call for help? The last thing you want as a Home Service company, is for there to be houses in your service area that need your services, but they don’t even know you exist to contact you. Ouch!
Warp & Woof Media will work to keep your brand and business name fresh on your customer's minds, and ready to choose you, when they need your services!
Our Content Marketing Services will help:
Boost your rankings in search engines so you’ll get found online
Give people a reason to come back to your website for more valuable content
Position yourself as the thought leader in your industry so they’ll look for you for guidance with a problem they’re having
Promote your business brand on all social platforms and keep your brand interesting and engaging
At Warp & Woof Media, we work hard for home service companies to create and distribute valuable, relevant and consistent content. We want to make your home service company a household name and keep your business brand on your customer’s minds until they need you. We have many custom, content marketing plans to choose from with the newest and most effective content marketing techniques to improve digital marketing for your small business.
If you’re feeling stuck lately in the content department and want to refresh the memory of potential customers on your business and brand, here are a few Content Ideas to get you started:
Plan your content around seasonal services or holiday specials you offer. If you’re an HVAC company, you could strategize your content around air conditioning services and replacements in the spring and summer months. When the fall weather hits, start planning your content around the cooler temperatures and how you can help them stay warm in the winter.
National Days on the Calendar
There is always a special day to celebrate. Check out the National Calendar website (https://nationaldaycalendar.com/calendar-at-a-glance/) and post content that relates to those special days and your business services. Did you know September 28th was “Ask a Stupid Question Day?” There’s a perfect national day for posting just about any relatable content you can think of for your business. 😊
Write a blog post that positions your business as an authority in your industry. If you’re a Plumber, you could write a tutorial on steps to take for a consumer to fix a running toilet before calling a professional (you!). If you’re a Roofing Company, you could write a blog post with advice and knowledge about a common problem with gutters or leaks after a hail storm. Use your blog content to show that you know your stuff.
Social Media Content
There is always plenty of content ideas for your social media platforms. You could highlight a recent job you’ve finished and include before/after photos and descriptions. Promoting your employees on social media is always a great idea. You could post about an employee that’s made a difference in your business or celebrate someone’s birthday or milestone on your team.
Content Marketing is a vital tactic to grow your audience and help potential customers know about your home service company BEFORE they need you!
The only drawback of using a Content Marketing Strategy is it can be time consuming. As a home service company business owner, we know you have a business to run and you don’t have all the time in the world to devote to creating relevant and frequent content. This is where Warp & Woof Media can help. Contact us today to learn more about our Content Marketing Services. We will customize a plan for you that meets your needs and we’ll focus on getting your home service company in front of your potential customers with consistent and engaging content.
Warp & Woof Media will work hard to make your home service business brand a household name with content to promote your services and grow your business!