Don’t Overlook the Power of Seasonal Marketing

Blog by: Allison Powers

If you're like us, there are probably still Thanksgiving leftovers in your fridge, but according to the calendar, the Christmas season is here.

Right now, is the perfect time of year to plan out and launch a holiday marketing strategy for your home service company or small business. Seasonal marketing during the month of December gives small business owners the opportunity to promote holiday offers, engage with the local community on social media and other online platforms, and promote a fresh start in the new year for their customers through the services they offer.

Warp & Woof Media - Holiday Marketing Tips

If you haven’t planned a Holiday marketing campaign, don’t worry. It isn’t too late, and Warp and Woof Media can help. Below, we’ve outlined a few seasonal marketing tips to get you started.

Plan Your Marketing Strategy Schedule:

Once you’ve decided on the holiday message you want to promote for your business, plan it all out first. Organize a schedule of when you want to post to social media, when you’ll run online ads, when you’ll promote your blog posts, and when you’ll send promotional emails to tie it all together.

Seasonal Blogs:

Blogs are always a great idea, year-round, and the holidays are the perfect time to attract traffic from holiday searches. Write and promote consistent blog posts throughout the month of December highlighting your seasonal promotions, participation in company charity events and giveaways, as well as sharing seasonal tips and buying guides.

Blog ideas:

  • Contractor: Remodel your Family Room for the Holidays

  • HVAC: Tips to Keeping your Guest Room Warm and Cozy

  • Plumber: Emergency Plumbing Fixes for the Holidays

  • Electrician: How to Save on your Electric Bill by Installing a Timer for your Holiday Lights

  • Roofer: Best Way to Hang your Lights with Sagging Gutters

Remember to also promote your blog posts. Increase your content reach by promoting your holiday blog posts through social media or email marketing.

Offer Holiday Discounts or Coupons:

Every shopper is looking for a good holiday deal and this includes small businesses that offer services as well as products. Make sure your small business delivers a deal worth engaging with this holiday season. It is a good practice to always state how long the offer is good for and share your offers at the beginning of the month before your competitors get to the customers first.

Hold a Holiday Event or Run a Contest:

Opening your small business/home service office up for a holiday event is a perfect way to thank customers and interact with existing clients, face-to-face. You could offer a holiday open house for customers to come by for refreshments and receive company swag/promotional items or holiday gifts. Customers could drop by and sign up for a holiday give-away or drawing for a free service that you offer.

Contests are a great way to promote engagement with your target audience and collect valuable information about your customers for future promotions. Promote a prize that your customers will appreciate and can use this holiday season. Encourage them on your website or through email or social media to participate in the contest. Promote the prize and contest creatively and be sure to always mention the contest deadline.

Holiday Email Campaign:

Wishing your clients Merry Christmas and Happy Holidays through an email is a great way to thank your customers and offer something of value at such a special time of year. Holiday Email Marketing not only puts your business name front and center in their inbox, but also allows you the opportunity to send seasonal offers and show them how you’re connected with your local community. You could update them with pics and video of your involvement in holiday charities and events. Remember to include a holiday coupon at the bottom of your email with a call to action, sending them to your website for more information and deals.

Social Media:

What better way to show your holiday spirit than a fun and lively Instagram or Facebook video in front of your office or family’s Christmas tree? Get creative with your social media posts this holiday season with posts highlighting your company team and office workers, participation in charity events, discount offers, and holiday blogs or contests. Create user engagement by posting holiday themed questions and ideas for a stress-free holiday season. Remind them on your social media platforms how you have the solution they need to make their holiday season even more enjoyable. The topics and ideas for holiday social media posts are endless.

Update Your Website:

Your website is your number one spot to highlight your business and what you’re all about. Don’t waste that real estate space during the holiday season. Make sure your website is ready for your customers this December with a dedicated holiday space for December offers and specials on products and services. Check your website’s mobile view and make sure it’s easy to navigate on a phone. Most customers are mobile users and want a seamless and fast experience clicking through a website on their phone. They will be on their phones this month looking up holiday deals, reading company reviews and searching for a business like yours to use this holiday season.

The holiday season can be stressful for everyone. We know that if you’re running a small business or home service company, you have enough to worry about running your business. You don’t have all the time in the world to also plan, schedule, and implement a Seasonal marketing plan. This is where Warp & Woof Media can help take the guess work out of your holiday marketing strategy and do the work for you.

Contact Patty or Allison to see how we can help you get your holiday marketing strategy working for you.

Here are a just a few of the services we offer to help with your Seasonal Marketing Strategy:

- Update and optimize your website

- Create creative and eye-catching ad campaigns, social media posts and email marketing campaigns

- Write and promote engaging holiday blog posts and content

- Manage your social media accounts with consistent seasonal posts

Don’t wait any longer to start planning and executing your holiday marketing strategy. Let Warp & Woof Media help you increase your online presence this holiday season and make the most of the biggest shopping and spend days of the year. We’ll help you free up time from work to spend with your family and friends and enjoy the holidays like you deserve.

Contact us today and learn how we can create a Seasonal Marketing Strategy that works for you.