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What are your company strengths?
Are you happy with your current brand designs? (logo, social media, website, etc.)
If not, what kind of changes are you looking for? (consistency, minor changes, layouts, complete re-branding)
What key taglines, words, or phrases are used and associated with your brand? (Please provide description using keywords)
What are words or phrases you don't ever want associated with your company? (example - cheap, affordable, etc)
How do you believe your customers perceive your company? And why?
What is your Brand Voice?A Brand Voice is the distinct personality a brand takes on in its communications.(Down-to-earth, postitive, witty, elegant, strong, aggressive, a little bit of dry humor, classic, serious, etc.)
What are the three things you like about your current brand identity?
What are the three things you don't like about your brand identity?
What is the story of your brand? How did you get started and why?
On a scale from 1 to 10, what is your "humor" Brand Voice? (Funny/Geico is a 1 and and Serious/C-Span is a 10)
What does your brand stand for? (purpose, vision, and values) Understanding the beliefs, ethos, and values of your brand allows us to connect your brand to its customers.
Are there any local or national brands you admire? List names and urls below:
Are there any particular terms or words you associate with your brand? Do you have examples?
How do you want your logo to communicate your brand?
List the way you would like your brand to be perceived with a number value beside each brand personality description (with 1 minimum to 10 maximum perception) Examples: Traditional/Progressive - Exclusive/Accessible - Corporate/Friendly - Serious/Fun & Playful - Understated/Bold - Simple/Complex - City/Natural - Steady/Dynamic - Realistic/idealistic
Are there any local or national logos, websites or social media/ad branding you admire? List examples and urls below:
Thanks for submitting!